Video display products

We have created multiple advertising platforms that quickly and easily communicate your
video message to the chosen ideal target audience.

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SmartBar

Features

The SmartBar is the world's first format that automatically plays video advertisements on mobile devices, ads that are by default muted, until your viewer chooses to unmute it.


It is specifically designed for two reasons. First of all we kept user-friendliness in mind; we find it very important for an advertisement platform to not intrude on the users’ content. Secondly, it is built to deliver your business' message in the shortest amount of time possible, without losing any effectiveness video offers.

Engagement statistics:

• Click through rate:
4.6%

• View through rate:
51.8%

• Conversion percentage:
11.4%

Full tech specs:

• Format height:
90px

• Format width:
100%

• Format file size:
55KB

In-Content

Features

In-Content is a format that we designed for mobile, tablet and desktop performance display campaigns. It automatically plays video content when the user is focusing on your video. It is designed specifically to blend in with other videos on publisher websites, enabling for a very organic-feeling promotion. When designing In-Content we wanted every ad serve to feel like the advertiser had specifically contacted the individual publisher to organise an on-site promoted campaign.


Engagement statistics:

• Click through rate:
2.8%

• View through rate:
71.5%

• Conversion percentage:
11.5%

Full tech specs:

• Format height:
auto (16:9)

• Format width:
80%

• Format file size:
55KB

Great engagement, low intrusion.

Auto mute

In 2016 we A.B tested a video display campaign to 35,000 people in same demographic. We found that playing ads with no sound increased engagement rates by 34%.


Ultra-low bandwidth

Respecting the user pays off.

An Ash.TV video playing with no sound uses on average only 55KB of the user’s data. Once the user has unmuted a video voluntarily we still use only less than 1MB of their data. We take our low intrusion mantra serious!


Create new customers with performance video.

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